O São Cristóvão de Futebol e Regatas passa por um importante momento de reestruturação. O Nosso Esporte RJ publicou (aqui) no mês de março o licenciamento do clube junto à Federação de Futebol do Rio de Janeiro (Ferj). Com isso, a agremiação só retorna ao futebol em 2022.

Mas fora de campo, a movimentação para reerguer o São Cristóvão, campeão estadual de 1926 e uma das mais tradicionais marcas do futebol do Rio de Janeiro, segue a todo vapor.

A campanha São Cristóvão de Volta Pra Casa já arrecadou R$28,7 mil. O valor foi alcançado ao final desta quarta-feira (21), um dia após o movimento atingir a sua primeira quinzena.

“Estamos próximos de atingir 20% da nossa meta. O projeto está caminhando muito bem, conforme nosso planejamento”, pontuou Thiago Vancellotte, diretor de marketing do Tóvão, ao Nosso Esporte RJ.

Vídeo: Divulgação São Cristóvão (vídeo da campanha)

O movimento consiste em uma ação de crowdfunding (financiamento coletivo) com objetivo de arrecadar em 60 dias, R$150 mil, para realizar uma reforma no estádio Ronaldo Nazário, cumprindo todas as normas de segurança exigidas pelo Corpo de Bombeiros, que o deixem apto novamente a receber o seu torcedor. Já são 12 anos do São Cri Cri sem mandar jogos em sua casa.

– A ideia surgiu em 2019, quando cheguei ao clube. Sabendo dessa situação de não poder utilizar o estádio, decidimos que isso era um obstáculo a ser tirado do caminho. Faz parte nossa estratégia de marketing, utilizar o dia da partida, como um grande produto. Sem falar na vantagem esportiva de jogar em nossa casa – disse Vancellotte.

Para conhecer mais e colaborar, basta acessar: https://www.kickante.com.br/campanhas/apoie-sao-cristovao-futebol-regatas

Embaixadores

O São Cristóvão Pra Casa conta com 35 embaixadores. São nomes escolhidos pelo clube para somar ao projeto. Personalidades do futebol, como ex-atletas e treinadores, além de jornalistas e influenciadores digitais compõem a listagem. Gerson, campeão mundial com a Seleção na Copa de 70, Djalminha, jogador revelado pelo clube e o radialista José Carlos Araújo, estão entre eles.

– Temos a consciência de que para pudéssemos projetar o alcance da nossa meta, havia a necessidade de ampla divulgação. E selecionamos pessoas com envolvimento com o clube, com o bairro, e gente que abraçou a causa, para que pudéssemos dar amplitude à campanha e sonhar alto – contou o diretor de marketing, Thiago Vancellotte.

O jornalista Bruno Formiga foi um dos embaixadores a aderir à causa e contar em suas redes sociais, da sua identificação com o São Cristóvão:

Além do convite, os 35 selecionados tornaram-se receberam um kit, com a carteirinha de sócios vitalícios do clube.

Foto: Thiago Vancellotte / SCFR

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